Community Management
Influencers Relations
Comments
DMs
Community management is the crucial bridge between a brand and their audience. On a daily basis, I personify Kismet, and as I like to say, I talk to the dogs. People tend to love their dogs more than themselves, and it’s imperative for community-building to hit that touchpoint. Kismet’s brand voice is playful, conversational, supportive, and convincing. I spend my time in the comments of viral and ambassador posts, as well as in our DMs building long-term relationships and yielding conversations.
Influencer Seeding
Kismet began influencer seeding in May 2026 where we conducted outreach to 200+ influencers with dogs. We received a number of organic story mentions, posts, and reels.
@thebellairs 1.6M TT
@thatdogstella 180k+ TT
@nickhani 920k+ TT
Activations
At a startup, no matter your title, you become a part-time event coordinator, especially at a community-focused brand. I have been a Kismet ambassador at the following events:
Wags and Walks Rescue Canine Carnival: Procured event assets, promoted Kismet to dog parents, and decked out pups in Kismet swag.
Wags and Walks East Hampton Adoption Event: Promoted Kismet to new adopted dog parents.
New York Halloween Dog Parade (15k attendance): Walked in the parade with press teams as a Kismet ambassador capturing content.
Muddy Paws Block Party (5k attendance): Procured event assets, promoted Kismet to dog parents, and decked out pups in Kismet swag.
Kismet x Starbucks
Kismet and Starbucks teamed up in celebration of National Dog Day on August 24, 2024. The event was hosted at six locations across the U.S., with Chrissy Teigen joining attendees in Seattle, WA. Los Angeles attendees were joined by our Chief Vet Officer, Dr. Kwane.
The event brought together pets and their people and involved treats, bandanas, a photo booth, and a pack walk around the neighborhood. I sourced influencers to host the events in each location, posted promotional and recap content on socials, reshared live content during the activation, and hosted in Boston, MA as a Kismet ambassador. The reach among the hosts socials was 3M+.
My roles:
Sourcing influencers and conducting outreach.
Posting promotional content on Instagram before, during, and after the event.
Resharing live content during the event.
Hosting in Boston, MA as the face of Kismet.
Consolidating the deliverables and making social selects.
