KISMET

Maintain a 100% response rate to comments, UGC mentions, and DMs 7 days a week.
Develop and execute deliberate social media strategies for Instagram and TikTok, yielding a 6 percent monthly follower growth rate over one year.
Source influencers and conduct outreach via Instagram and email for paid and gifted campaigns.
Serve as the liaison between the art, social, and partnership teams.
Establish a consistent brand image through all social platforms, paid and organic marketing, and community management.
Engage in weekly social listening to remain at the top of the pet food space.
Serve as the primary point of contact for brand-related inquiries and ensure consistent brand voice.
Engage in social listening and monitor news, trends, activations, and brand moments in the pet food space daily.

9M Video Views
10K Followers
15M Impressions
186K Total Engagements
4.5% Average Engagement Rate

* Reporting period: 08.01.24 - 06.30.25

Kismet is a new pet brand founded by Chrissy Teigen and John Legend. We make food, merch, and content for modern dog families.

LINK TO POST

Kismet + Starbucks

Kismet and Starbucks teamed up in celebration of National Dog Day on August 24, 2024. The event was hosted at six locations across the U.S., with Chrissy Teigen joining attendees in Seattle, WA. Los Angeles attendees were joined by our Chief Vet Officer, Dr. Kwane.

The event brought together pets and their people and involved treats, bandanas, a photo booth, and a pack walk around the neighborhood.

My roles: